Research Article Published: May 15, 2025 Volume 1, Issue 3

Transformative Effects of 5G Network Implementation on Real-Time Consumer Engagement Paradigms in Digital Marketing Ecosystems

Authors

Muhammad Ali Khan*1

Affiliation: Department of Computer Science, Lahore University of Management Sciences (LUMS), DHA, Lahore 54792, Pakistan

Ayesha Riaz2

Affiliation: School of Electrical Engineering, National University of Sciences & Technology (NUST), H-12, Islamabad 44000, Pakistan

Fatima Shahid1

Affiliation: Department of Computer Science, Lahore University of Management Sciences (LUMS), DHA, Lahore 54792, Pakistan

*Corresponding author: Muhammad Ali Khan

Abstract

With the emergence of 5G networks, mobile technology is positioned to revolutionize real-time interactive marketing. This literature review analyzes evidence on 5G's potential impacts. Quantitative metrics show 5G delivering exponential improvements in speed, responsiveness, scale, reliability, and intelligence compared to 4G/LTE. These capabilities can enable innovations like immersive extended reality, hyperlocal engagement, omnichannel campaigns, and real-time analytics.

Findings suggest that 5G may allow marketers to interact with audiences instantly, dynamically, and seamlessly across devices. However, human-centric design and ethical implementation remain crucial. While promising to transform experiences into tailored conversations, simply adopting 5G's technical features will not guarantee effective marketing.

This review synthesizes key opportunities and challenges from interdisciplinary literature. As 5G commercialization accelerates, empirical research measuring its marketing effectiveness will be invaluable. The study contributes to understanding how next-generation networks can transform digital marketing strategies while maintaining ethical consumer engagement practices.

Keywords

5G Technology Real-time interactive marketing strategies Mobile marketing Digital marketing Interactive marketing Immersive technology Virtual reality Augmented reality Extended reality

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How to Cite

APA Style:

Khan, M. A., Riaz, A., & Shahid, F. (2025). Transformative Effects of 5G Network Implementation on Real-Time Consumer Engagement Paradigms in Digital Marketing Ecosystems. International Journal of Advanced Research in Engineering and Related Sciences, 1(3), 2.

IEEE Style:

M. A. Khan, A. Riaz, and F. Shahid, "Transformative Effects of 5G Network Implementation on Real-Time Consumer Engagement Paradigms in Digital Marketing Ecosystems," International Journal of Advanced Research in Engineering and Related Sciences, vol. 1, no. 3, paper 2, 2025.

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